Heat is the enemy
Summer temperatures break down active ingredients, separate emulsions and soften lipsticks. Keep products out of direct sun and away from bathroom steam — a closed drawer in the coolest room beats a shelf by the window.
Cosmetics distribution · Syria
Zinati is a Damascus-based distributor handling import, clearance, storage and retail placement for cosmetics and personal care brands across the country.
What we handle
A brand entering Syria needs more than a shipping address. We take responsibility for the whole chain, so your team deals with one contact and one set of reports.
Product registration with the Ministry of Health, label and ingredient compliance, customs clearance and duty handling.
Temperature-controlled storage built for cosmetics, with batch and expiry tracking on every lot we receive.
Scheduled routes to every governorate we serve, with our own vehicles and a sales team calling on accounts in person.
Shelf placement, display units, promoter staffing and product training for counter staff and pharmacists.
Local campaigns, launch events, influencer work and social media adapted to the Syrian market, not translated from head office.
Monthly figures on stock, sell-in and sell-out by channel, so you can see what is actually moving and where.
Coverage
Our route map runs from Damascus and Rural Damascus through Aleppo, Homs, Hama, Latakia and Tartous, with agents covering the remaining governorates.
Beauty tips
A good product can be spoiled by the way it is stored or used. These are the points our team raises most often with customers at the counter.
Summer temperatures break down active ingredients, separate emulsions and soften lipsticks. Keep products out of direct sun and away from bathroom steam — a closed drawer in the coolest room beats a shelf by the window.
Every genuine unit carries a batch code printed or embossed on the packaging, matching the one on the box. Missing codes, blurred printing or a smell that differs from the original are the usual signs of a counterfeit.
The small jar icon marked 6M or 12M tells you how long the product lasts after opening, which matters more than the expiry date. Write the opening date on the base with a marker. Mascara is the shortest-lived — replace it around three months.
Apply in order of texture: cleanser, toner, serum, eye cream, moisturiser, then sunscreen last in the morning. A thick cream applied early blocks whatever comes after it from absorbing.
SPF 30 or higher, roughly two finger-lengths for face and neck, reapplied every two hours outdoors. Most people apply a quarter of what the rating assumes, which is why results disappoint.
With retinol, acids or vitamin C, test a small amount on the inner forearm for two nights before using it on the face — and introduce one new active at a time so you know what caused a reaction.
General guidance only. For persistent skin concerns, a dermatologist or pharmacist should be consulted.
For brand owners
Most brands are selling in their first stores within a season. Here is the sequence.
We look at your range against what already sells here, and come back with the SKUs that fit, an indicative price ladder and a first-year volume estimate.
Territory, exclusivity, payment terms and marketing commitment, agreed in writing before any stock moves.
We file your products for health ministry approval and prepare compliant Arabic labelling. This is the step that decides your launch date, so we start it early.
Order, clearance, quality check on arrival, and stock into our warehouse under batch control.
Placement in the channels that suit the brand, staff training, display installation and the opening campaign.
Monthly reporting, replenishment forecasting and a quarterly review of what to push next.
Get in touch
Whether you are a brand looking for a distributor or a retailer wanting to stock, send the details and we will reply within two working days.
Damascus, Syria
Sunday to Thursday, 9:00 – 17:00